Deep Dive into PFW SS26

Paris Fashion week was always such a chaos and a big thing. in this chaos, I talk about the shows that were performed on SS26 and forecast upcoming trends by deep diving into these brands.

First off, diving into Givenchy with perfectly tailored looks, 90’s minimalism, created by Sarah Burton. Here are my favorite looks;

Next off, we have Hermes which is mostly known for its bags, not ready to wear but this show was phenomenal and I think that they do ready to wear really well, which is pretty underrated. Here is my favorite look ;

cr:TW

I absolutely adore this look the jacket and the boots are everything, the details are amazing

Moving on to Loulou de saison, which is one of favorite brands, their SS26 collection absolutely killed it. The sudden pops of color are everything. I love the way that this brand is perceived because it’s again (as always) giving The Row but with a Parisian energy which makes it unique. This collection was such a bomb especially with the color scheme. Here are my favorite looks of this collection;

This look is such a catch, I love the colors, especially the subtle pop of red. As last year we can still say that a bright pop of color is going to be on people’s radar especially red (as seen here) and blue.

Next we have Loewe, with its very creative team creating a beautiful abstract collection. I love Loewe for it’s designs and especially for it’s marketing, it’s team is a marketing genius and the creative direction goes insane in all of their collections. the way that their brand perception goes is amazing, we can clearly see it in their shows. Here is their SS26 collection;

As I have said earlier, I'm expecting a lot of color this year and we are seeing a lot of colors in this Loewe collection, Loewe was always very colorful but I want to spot that we’re seeing pops of red and blue which I'm expecting it to be a huge trend of 2026

cr: Loewe

Chanel’s designs are always giving a same typical vibe, it’s not the brand perception it’s the similarity between collections. Some of the things that change between Chanel’s collections are colors, patterns and the target group. I loved the color scheme for SS26 and the fabrics that were used was great. Here are my favorite looks from SS26;

Chanel is usually not my type for ready to wear but I genuinely liked this collection it was giving very office attired simply elevated. The tailoring was also really good in this collection

cr: TW

Lastly, here are some of the other looks that I like overall from PFW