Cool brands to know in 2026

If you are a fan of The Row, here are some alike brands that everyone likes the aesthetic, lifestyle and perception of The Row.

First brand is Rohe, it was found in Amsterdam Netherlands in 2021 by 2 women, the brand is known for minimalist, timeless design with clean silhouettes and refined tailoring. It moves through muted, natural color palettes with giving it a structured contemporary design. Rohe uses high quality Italian fabrics and the items there are more of an investment piece rather than some other brands. here are some photos from their latest collection.

I expect this type of coats to be very popular in 2026, it made it’s introduction in 2025 actually, but it wasn’t really huge.

The next brand is Velour Amsterdam, it is another brand that was again created in Netherlands. it has the same vibe as the row and similar brands, it’s pieces are perfectly tailored and made form high quality materials.

This coat from velour is amazing, I am also expecting this Chinese style coats to be a huge trend in 2026, we saw it’s patterns from last yer in bits, I am expecting it to be huge this year

cr:velour

Another brand that I want to talk about is Massimo Dutti, I know it’s widely known by everyone but it has been having its moments this year and it is going somewhere that I love. It is giving contemporary minimal chic in every way that you can imagine. I absolutely love everything about it, it’s shoes, bags ready to wear, accessories, everything is perfect.

cr: Massimo Dutti

Another brand is St Agni, I have been a fan of it for so long. It has been born in Australia, It is a brand that is very curated and again very aesthetically driven. As no surprise, the vibes that we are getting are again, timeless, minimal, elevated, with premium quality materials and cool styles. The prices are affordable too, when compared to The Row.

Because that the brand is Australian, you won’t find very thick pieces but more like linen and thin sweaters like this. The brand is mostly focused on timeless basics.

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